11 Apr

Beyond ROI: The True Impact of Executive Coaching

Ask “What’s the ROI of coaching?” and you’ll get metrics: performance KPIs, engagement scores, 360-feedback. Useful — yet incomplete. What often remains unseen is the inner transformation: increased self-awareness, emotional regulation, and deliberate leadership behavior. Real-world stories — a leader choosing to listen rather than control; a team feeling more trusted — reveal the essence of lasting change. This blend of data and narrative gives the truest picture of progress. Discover how embracing nuance, investing in reflection, and using stories can elevate your organization’s coaching journey from mere intervention to profound transformation. Curious how to start your own development journal?
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04 Apr

Innovation: Aerodynamic Trucks

Between 2010 and 2013, I worked with TU Delft and PhD researcher Gandert van Raemsdonck on pioneering aerodynamic innovations for TNT’s European Road Network. As head of business, process, fleet, and environmental development, I joined a unique coalition of engineers, researchers, and industry partners exploring how airflow, drag, and turbulence could be reduced to make transport cleaner and more efficient. Our side-wings and rear-flow experiments were ahead of their time, and even featured on RTL Nieuws. It was an early lesson in how powerful innovation becomes when diverse minds join forces to shape the future of logistics.
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28 Mar

The VUCA survival guide for managers

In today’s fast-changing world, leaders must navigate Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) with confidence. As a leadership coach, trainer, and keynote speaker, I help organizations and leaders master VUCA leadership by developing agility, resilience, and strategic foresight. Through coaching, interactive training, and inspiring keynotes, I equip leaders with practical strategies to turn uncertainty into opportunity. Whether you're leading change, managing complexity, or preparing for the future, I provide real-world insights to help you succeed. Let’s build VUCA-ready leaders who thrive in any environment. Connect with me for coaching, training, or a keynote at your next event!
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21 Mar

It happened to me — and it changed how I lead forever

angry man shouting
I still remember the moment I lost my cool. The frustration had been building for days, and during a routine meeting with one of my subordinates, I snapped. My words were sharp, my tone unkind, and the look on their face—shock and hurt—was a painful reminder that I’d crossed a line. As leaders, we often pride ourselves on staying composed, but we’re human, too. That day, I learned the hard way that managing others starts with managing yourself. Emotional outbursts can damage trust and relationships, but they can also be a wake-up call for growth. If you’ve faced similar challenges, it’s time to take charge of your emotions and lead with resilience. Let me guide you. Explore my coaching services or...
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14 Mar

Why people abandon their principles (sometimes)

Why do visionary leaders sometimes abandon their principles when the pressure mounts? Decisions like Meta ceasing fact-checking or Elon Musk supporting divisive figures highlight the complex interplay of fear, short-term thinking, and herd mentality in leadership. This blog explores the psychological and organizational dynamics behind these behaviors and offers actionable strategies to help leaders stay authentic, aligned with their values, and principled in turbulent times.
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07 Mar

Use a Train-the-Trainer to secure your organization’s future

Empowering experts to transfer their invaluable technical and tacit knowledge ensures organizational resilience and growth. A Train-the-Trainer program equips seasoned professionals to mentor successors, preserving expertise, accelerating skill development, and fostering a culture of learning. Future-proof your workforce by transforming knowledge into a living asset that drives innovation and long-term success.
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28 Feb

What’s in Your Leadership “Shopping Cart”? Shaping Your Narrative for Growth

What’s in your leadership “shopping cart”? The narratives we tell ourselves shape our identity, decisions, and effectiveness as leaders. This post explores the "Shopping Cart Theory" as a metaphor for self-reflection, highlighting how minor actions reveal deeper leadership qualities. By examining what you carry—accomplishments, fears, or values—you can reshape your story to unlock growth, authenticity, and resilience. Discover how small, conscious choices and a guided coaching process can transform your leadership journey.
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21 Feb

Exponential growth through self-awareness

pussycat seeing a lion in the mirror
Boosting Your Self-Awareness: Free Online Course (60 Minutes) Unlock the power of self-awareness to transform your leadership and personal life! In this dynamic course, you’ll discover how self-awareness enhances decision-making, emotional intelligence, and resilience at work, while also fostering stronger relationships, emotional well-being, and authentic living privately. With practical tools and actionable steps, you’ll learn to reflect effectively and create meaningful change in just 60 minutes. Don’t miss this opportunity to invest in yourself—free until 28-Feb-25. Take the first step toward becoming the best version of yourself today! Enroll Now at salomons.coach
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14 Feb

Transforming Year-End Reviews: From Obligation to Opportunity

Do your performance appraisals feel routine? Year-end reviews often become dreaded events that yield little benefit. What if these sessions were opportunities to strengthen relationships and boost performance? Picture a shift from evaluation to teamwork, where you set goals together and motivate your team. By fostering open conversations, you can enhance performance and build trust. Learn to make these meetings strategic for your team's growth—rather than just checking a box.
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07 Feb

VUCA defined (again, but more readable)

landscape with mountains and VUCA in front
VUCA—volatility, uncertainty, complexity, and ambiguity—defines today’s fast-changing business world. Leaders face rapid change, unclear outcomes, and interconnected challenges daily. Recognizing VUCA in action helps leaders respond effectively. By understanding its components and adopting agile strategies, leaders can make better decisions, build clarity, and guide their teams through uncertainty with confidence.
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