"Just be yourself" is the worst advice a growing leader can follow. Herminia Ibarra's authenticity paradox explains why growth starts with behavior that feels unnatural, and what 35 years in management and 20 years of coaching confirm: discomfort is the entry fee, not a warning sign.
In today’s globalized world, effective leadership goes beyond national identity. Taiye Selasi’s concept of asking "Where are you a local?" helps leaders connect deeply with their teams by focusing on lived experiences. Understanding rituals, relationships, and restrictions fosters empathy, inclusivity, and drives stronger collaboration in diverse environments.
