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  • How One Person Can Change the World

Blog

19 Apr

How One Person Can Change the World

  • By salomons.coach
  • In Blog, Change & Transformation, Self & Personal Growth

I found myself in a philosophical mood yesterday, thinking about how an individual changes the world. The answer, surprisingly, doesn’t depend on that much. I read a lot about change and transformation management in organizations, and sometimes it helps to step back and place it in a broader context. So I thought—why not the world?

When we ask how the world changes, the default answer points to great leaders, technological breakthroughs, or geopolitical shifts. Yet a large body of scientific research suggests something else. Civilizations rarely change because of institutions or technology alone. They change when individuals adjust their behavior, beliefs, and choices—creating new social norms.

In that sense, world history is not just a story of states and systems. It is also a story of people who started to see their role in those systems differently.

What follows is a synthesis of what I’ve been reading, combined with a bit of AI and a philosophical urge to make the world slightly better.

The Human Between Biology and Culture

To understand how individuals create change, we first need to understand who we are as a species. Humans are biological beings, shaped by evolutionary reflexes that go back thousands of years. Our brains developed in small hunter-gatherer groups where survival depended on fast decisions, group loyalty, and access to scarce resources.

Many of those reflexes are still visible today: us-versus-them thinking, status competition, a bias for short-term rewards, and distrust of outsiders. In small groups, these traits were functional. In a world of billions, they can drive polarization, overconsumption, and conflict.

At the same time, humans have a unique capability: cultural evolution. Unlike genetic evolution, culture can change dramatically within a few generations. Ideas, values, and knowledge are shared, adapted, and passed on. Democracy, human rights, and science are all examples of cultural innovations that emerged relatively quickly.

This means our limitations are not our destiny. Culture and institutions can shape, reinforce, or correct behavior.

The Power of Mental Models

One of the most influential insights from systems science is that shifts in mental models are often the most powerful lever for societal transformation. Mental models are the assumptions and beliefs through which people interpret the world. They determine what we see as a problem, what solutions we consider, and how we act.

When an individual changes their mental model, their behavior changes. When many individuals do so, culture shifts.

Over the past centuries, we’ve seen multiple examples. Smoking became socially unacceptable. Slavery became morally indefensible. Women gained political rights. These changes did not come from laws alone, but from shifting beliefs across millions of individuals.

Three Psychological Shifts

Across disciplines, scientists point to three fundamental shifts that are critical for the future of humanity.

The first is the shift from isolated individual to part of a system. Many modern societies emphasize individualism, as if people exist independently from the world around them. In reality, we are always embedded in networks of relationships, ecosystems, and economic structures. When people start to see themselves as part of a larger whole, their sense of responsibility—and their view on long-term consequences—changes.

The second shift concerns our relationship with nature. For a long time, nature was treated as a stockpile of resources. Ecological research shows that human civilization depends on stable ecosystems. When people no longer see nature as something to dominate, but as something they depend on, economic and political choices begin to shift.

The third shift is about how we deal with fear and uncertainty. The human brain is highly sensitive to threat. Under stress, people tend to revert to simplistic solutions, group thinking, and authoritarian preferences. The development of critical thinking, empathy, and emotional regulation enables people to act consciously rather than reactively.

Small Choices, Large Effects

Individual choices often seem small and insignificant. Yet research on social norms shows that behavior can spread much like ideas. When a critical mass adopts new behavior, it can quickly become the norm.

We see this across domains: recycling, energy use, social justice. Individuals influence each other through example, conversation, and daily interaction. Culture doesn’t change overnight—it shifts through thousands of small adjustments.

That’s why many scientists focus on practical choices in their own lives. They consume more consciously, travel less polluting, invest in community, and evaluate information critically. Not because these actions alone solve global problems, but because they contribute to new norms.

Institutions Follow Culture

A common assumption is that change comes from the top—through governments, laws, and international agreements. Historically, the reverse is often true. Political institutions tend to change after societal values have already shifted.

When citizens change their priorities, companies and policymakers follow. Markets respond to demand. Politics responds to public opinion. Individuals shape culture—and indirectly, institutions.

The Scale of the Challenge

The defining challenge of the 21st century is the scale at which cooperation is required. For the first time in history, many of our problems are planetary: climate change, biodiversity loss, pandemics, and technological risks all transcend national borders.

At the same time, our political systems remain largely national. That makes global coordination complex. Yet history shows that people are capable of building new institutions when circumstances demand it.

Hope as a Strategic Choice

Scientists studying these developments often emphasize that pessimism is understandable—but not useful. Doom thinking leads to paralysis and apathy. Hope, by contrast, functions as a strategic resource. It motivates people to act, to collaborate, and to search for solutions.

Humanity has overcome major crises before. Extreme poverty and child mortality have declined significantly. Many diseases have been controlled. International cooperation has, for long periods, prevented large-scale conflict between major powers.

None of this was inevitable. It happened because people decided that existing systems were no longer acceptable.

The Role of the Individual

So how does one person change the world? The answer is less dramatic than we tend to think. An individual does not change the world by trying to solve everything alone, but by understanding their place in the system differently.

By living more consciously, taking responsibility for choices, and engaging in constructive conversations, an individual influences their environment. Family, colleagues, organizations, and communities are affected by those choices. When many people do this, culture shifts—and with it, eventually, policy and economics.

History shows that large-scale change often starts with small shifts in how people think and act.

An Open Future

The future of humanity is not predetermined. Our biological heritage includes both tendencies toward conflict and extraordinary capacities for cooperation. Which of these will dominate depends on the systems and values we collectively create.

An individual changes the world not only through what they do, but through the example they set of what can be considered normal.

Every cultural shift starts somewhere. Often, it starts with one person who decides that the world can function differently—and then acts as if that is already the case.

Tags:behaviorchangereflectionself-awarenessself-leadershiptransformation
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salomons.coach
Jan Salomons is an international executive leader turned leadership specialist and executive coach with over 35 years of experience across IT, transport, and semiconductors. His senior roles in HR, L&D, operations, transformation, and portfolio management—combined with work in 50+ countries—give him a rare, practical understanding of how leadership behavior drives organizational success in high-pressure environments. Jan founded Salomons.Coach to help executives and teams create visible behavioral change and measurable results. In 2024, he joined the Harvard Business Review Advisory Council. Today he partners with CEOs and executive teams who want leadership behavior to become the engine of performance and transformation.

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