Culture change is often misunderstood as mere slogans or posters, but true transformation begins with leadership behavior and systemic redesign. At TransLog, a European logistics organization, leaders discovered that their performance issues stemmed not from broken processes, but from a flawed behavioral system. By mapping leadership routines and co-creating a new behavior system, they shifted from siloed thinking to collaborative action. The results? Improved performance metrics and a culture that became integral to operations. Explore how intentional choices and...