Het Executive Presenting Framework
Designing leadership moments that create decision clarity, attention, authority, and ownership.
If this feels familiar, presenting is not a slide problem.
You may be experiencing:
Meetings where presentations trigger discussion, but no decisions
Senior forums that drift because intent is unclear
Audiences overloaded with detail and underwhelmed by direction
“Good decks” that don’t translate into action or ownership
Leaders who over-explain to protect credibility
Follow-up chaos because decisions and owners were never made explicit
These are not communication failures. They are leadership signals.
When presentations underperform, the system is sending a message.
The question is whether leadership is prepared to read it.
Why This Matters
In a VUCA environment, attention is scarce, information is incomplete, and stakes are real.
When leaders present without disciplined intent and structure, organizations begin to experience:
Cognitive overload in executive forums
Decision delay disguised as “alignment”
Re-discussion because closure was never created
Authority erosion through excessive detail and defensiveness
Stakeholder uncertainty about what matters most
Execution drag caused by unclear ownership
Over time, this creates structural cost:
Longer meetings, lower decision quality
Leadership fatigue and reduced strategic focus
Weaker follow-through across layers
Lower speed of execution under pressure
Reduced confidence in governance forums
Presenting is not a performance skill.
Het is leadership in public, a moment where judgment, clarity, and authority are either established or eroded.
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What You Will Receive
De Executive Presenting Framework provides a structured approach to delivering presentations that lead thinking, enable decisions, and create ownership.
Inside the framework, you will find:
A three-phase leadership model: Prepare → Execute → Follow-up
A decision-first method to prevent drift and “reporting decks”
A cognitive load reduction structure (one message, three themes)
Practical rules for slides that support thinking (not replace it)
An executive approach to attention management in senior rooms
Guidance on presence and authority under pressure
A closing and follow-up discipline that makes ownership explicit
A one-page executive checklist for repeatable use
This is not presentation training.
It is a leadership operating model for presenting.
No performance tricks.
No slide design obsession.
No generic communication advice.
Only clarity, judgment, and ownership — in the real world of senior leadership.
Who This Is For
CEOs, executive teams, and senior leaders presenting in decision forums
Directors and senior managers leading strategy, transformation, or operations
Portfolio and governance leaders who need decisions, not updates
Leaders who present frequently and want their presentations to drive execution
Professionals operating in complex environments where authority must be earned
It is not intended for people looking primarily for slide design tips or public speaking techniques.
It is for leaders prepared to treat presenting as what it truly is:
a leadership moment with consequences.
About the Author
Jan Salomons is a leadership advisor and executive coach with more than 35 years of management experience and over 20 years working with senior leadership teams.
His work focuses on leadership system design, governance discipline and execution in complex operational and regulated environments.
He is a member of the Harvard Business Review Advisory Council and supports executive teams in strengthening decision clarity, accountability and structural performance.
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Designed for executive and senior leadership use.
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